Colors possess the extraordinary ability to influence moods upon entering a room, providing a fresh, rejuvenating source of energy or allowing individuals to absorb the mood of the space. They can draw attention away from personal thoughts, fostering an immersive experience without overwhelming impact. 

Color Psychology  

For example, Royal Green colour allows us to soak in the ambience of the place and asks us to dwell in the luxuries spread around the room, be it a bohemian hammock , basking in the sunlight that reflects on the wall with mirror impressions, or have a tea snack and close a business deal in your living room and making a high impression on your guests. 

Royal Green is a colour that doesn’t need acceptance from society; rather, it’s a colour of a surety that admiring looks are coming its way anyway; how can I stand out more with the decor and design? That’s the real question to ask. If only the colour itself could put across this question across an exhibition of architectural trends. 

Maroon Is an all-encompassing colour; people either hate the blood red dried out or love the wine shade. It allocates a huge wall in our living space or sensualizes the bedroom without much effort put into it.

Dark grey is also a statement creator, as it provides an industrial look to a professional studio sitting in a building made in a residential style. It quickly changes the statement of light to professional or social while hiding so much, just right to mask and sit upright in a public setting. At the same time, hide all unnecessary wires on the ceiling rather than accessorize them in the colour’s shade suite. 

Aqua firozi color, it simply shines. It expresses the lightheartedness of the soul who used it and who is not afraid to face the world, with its natural, angelic, beautiful decor, eloquently kept. One can imagine hot pink and yellow cushions in Rajasthani or Gujarati mirrorwork style complementing the colour behind the wall. This colour is not afraid to show its beauty, as if it knows the darker neon shade protects it from looking at it for prolonged periods. 

This is just an aesthetic curtain buildup of colors, but each color is known to affect the psychology of the people using it on a day to day basis, or even to cast first impressions on those who come for the first time here in, for an important work in the place, like visiting a college for admission, or an hospital or a government building for some work, the colors leave an impression a mark of the idea and mood of the space. 

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Interior Renovation of a normal flat with shapes,lines and colors_©Copyright Credit Buildofy Architects Design An Apartment With Fluid Geometric Aesthetics (Home Tour)

However, Bold is also when a square apartment becomes a curvy landscape of dreams. Materials used in such a pattern change the imaginative landscape of a home. Other than being practical and functional, manifesting dreams into reality is a talent only designers from the heart have their hands on.

Pros and Cons

Here are some of the Pros or Advantages of Using the Bold colors:

  1. Memorable Identity  – Easy or Quickly makes a difference or leaves an Impression. Suppose you have a home office or a studio of your own. In that case, some colours have quickly and easily allowed you to make an impression before you have a conversation with the guest, as their first interaction upon meeting you physically is with the space itself. 
  2. Fostering Visual Appeal and Innovation – For example imagine you are going to a creative’s service providing persons house or living area, I can’t help but to imagine, Strong bold promising the colors, that set the mood to vibrancy with a bohemian and traditional touche. 
  3. Setting Apart – In some cases if you visit their house its normal with light colours but luxury-oriented fashion statements. Surprisingly, I went to a wedding decorator’s house; it had clean lines, a green terrace, and a classy look with light colours accentuating the place with simple but bold chandeliers and cot-like sitting spaces. The lines used in her home decor were beautiful and elegant. It was not over-imposing, but the element of surprise was maintained as the size of the flowers, and the simple cot were big. Chandeliers and sunlight lit the inner courtyard or shaft it was hanging inside, while the cot’s varnish gave reflection to the cot, with a curtain on it sitting in their open balcony. It was shaped like a cot, but it was for adults to enjoy. It fills the air with joy and surprises subtly. 

Now here are some challenges that can be taken into account as well. 

  1. Overwhelm or Boredom-  Yes, it does get obsolete, if not in the market, but in front of your eyes. It’s easy to get bored of seeing a bold impression maker place every day. You get used to it and don’t like to see the awe of dying in front of your face now and then. So, it’s best to create balance while trying to create an impression so that people who come to you don’t accuse you of being the same old if your work is not done timely in offices. Thus, maintaining a neutral essence, some mystery is essential in certain specific spaces.
  2. Not Easy to Maintain – They dull out and looking at a fizzled out bold and beautiful state is alarming and dulls your previously overly amped up experience of the space. If you are not willing to put up with the effort of stylizing the dulled-down space with such love and discipline, yet again, it’s better to consider your craftsmanship or creative boundaries. If they match with the time you can give to your decor and commitment to creating an impression, is it natural or not. 
  3. Resale Value- Some air bnb’s are doing too well because of their vibrant colours and the ambience they provide. But their charm can easily put off people, if the decor of the room is not properly maintained in terms of cleanliness and mess. Customers can book and step into the room for the first time, and it instantly decides, if they wish to stay there for more or it’s a no choice for them and a bad review is going out the hotel or the campus next. 

Societal Acceptance of Bold Colours:

Fortunately, despite all the pros and cons prevailing and familiar in society, it is exciting to watch how people are simply okay with making choices as per their needs and decisions. The access to choice so freely is the point of creating such bold and beautiful trends readily accepted in society. For example, in my local city, Jaipur, I believed Hawa Mahal to be lighter pink before, but as the tourists flocked, the traffic grew, the government painted darker or more cotes of colour on the heritage site seeing the structure, so as its easy maintenance. Not only that, the bold orange and muddy shade colour is adapted to our eyes, as people want to see more of it recently made or restored modern buildings, as they want the imposition of vernacular and heritage of their own. 

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Hawa Mahal Facade_©Copyright Credit Melissa Adams Article>>.

The psychology of colours is an important aspect of architecture and design, and the Bold and Beautiful colour palette is no exception. For instance, the Royal Green colour creates an ambience of luxury and comfort, encouraging people to relax and indulge in their surroundings.  This color exudes confidence and doesn’t require approval from society, making it an excellent choice for those who want to stand out with their decor and design choices. Maroon is a bold color that can either be loved or hated, but it has the ability to transform a living space or bedroom with minimal effort. It is an all-encompassing color that can evoke strong emotions and feelings. Dark grey is a statement color that can provide an industrial look to a professional studio or workplace. It has the ability to change the mood of a room from light and casual to serious and professional, making it a popular choice for public settings. Aqua firozi is a beautiful color that exudes lightheartedness and positivity. This color is perfect for those who are not afraid to show off their personality and style, and it can complement a wide range of decor and design choices. Each color in the Bold and Beautiful palette has the ability to affect the psychology of people who use it on a day-to-day basis or those who visit a space for the first time. Colors can cast first impressions and leave a mark on the mood and idea of a space, making it important to choose colors carefully when designing a space.

References:

Adams, M. (2016). Hawa Mahal. [Photograph]. www.youtube.com. (n.d.). Architects Design An Apartment With Fluid Geometric Aesthetics (Home Tour). [online] Available at: https://youtu.be/iTLPdn3XzaA?si=JMSwon2QvdqmAtu9 [Accessed 25 Dec. 2023].